OneWelbeck – Experience‑Led Digital Platform for a Leading Private Healthcare Group
Building a premium, accessible web platform that helps patients find the right consultant, specialty or treatment, and book with confidence.
The Challenge
Private healthcare buyers—patients, GPs and payers—expect consumer‑grade experiences with medical‑grade trust, and seamless handoffs between digital and clinical pathways. OneWelbeck needed to:
Consolidate multiple centre websites into a single, scalable platform and clarify their proposition ("centres of excellence under one roof")
Provide robust search and discovery for hundreds of consultants across many specialties
Enable compliant integrations with booking systems, a patient portal and CRM—surfacing real‑time, personalised information
What We Delivered
We created a digital front door that helps patients and referrers discover the right care path quickly and confidently. The platform combines intuitive search and navigation with clear service information, making it easy for users to find specialists and understand treatment options.
To reduce friction in the booking journey, we designed transparent pricing guidance and streamlined calls-to-action that build trust and encourage conversion. Pre-visit content helps patients prepare and reduces anxiety around their first appointment.
The platform connects seamlessly with OneWelbeck's existing patient systems, creating a unified experience across web, mobile, and in-person touchpoints. This integration ensures continuity of care and maintains engagement throughout the patient journey.
For referring clinicians, we built a dedicated hub that strengthens professional relationships through clinical updates, outcome data, and simplified referral pathways. This positions OneWelbeck as a trusted partner in patient care.
Throughout the platform, we prioritised accessibility, security, and performance—meeting the rigorous standards expected in regulated healthcare while delivering a premium, consumer-grade experience that reflects OneWelbeck's clinical excellence.
Measurable Impact
QoQ Traffic Growth
243k users in Q1 after consolidation and optimisation
Marketing ROI
Q1 marketing ROI; 497% in Q4 driven by enquiry forms
Conversion Rate
Enquiries converted to patients
Enquiry Rate
Users submitting enquiries
Paid Attribution
Conversions from paid search
From a fragmented estate to a single 'department store of healthcare'—the platform now scales with OneWelbeck's growth while maintaining performance and clinical governance.
Operational efficiency: Reusable content patterns and governance workflows reduce time to launch new specialty content
Why This Matters for Providers
Thinking about a similar project?
We'll map your patient pathways, design for empathy and clarity, and connect your digital experience to the clinical workflow—so patients, clinicians and partners get an experience that works first time.
